7 Myths and Facts about Sustainable Investing

Sustainable investors DO NOT sacrifice performance for supporting their personal ethics.

Morningstar Analysts 06 January, 2017 | 9:57
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People worldwide are showing more interest in sustainable investing, so we introduced the Morningstar Sustainability Rating™ for funds. Our ratings serve as the industry’s first global standard for portfolio sustainability based on environmental, social, and governance (or ESG) factors. We’re offering these ratings to help people who want to make sustainability a part of how they choose the funds they invest in.

While there are a handful of terms people use to describe sustainable investing, we’d like to provide some clarity on what’s really involved with our sustainability initiative, while we dispel a few common misconceptions.

Myth #1: Our Sustainability Ratings tell you which funds are “green” based on the environmental records of the companies a fund holds.

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