Chinese Sports Brands Get an Olympic Boost

As the Tokyo Olympics continue, Chinese viewers are looking at the national jersey differently.

Kate Lin, CAIA 30 July, 2021 | 10:21
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Women Volleyball

 

It all started with Chinese netizens looking for someone to blame for some of the national teams losing at the 2020 Tokyo Olympics. The source of their ire? Foreign sponsors on the jerseys of the losing teams. Internet communities pointed to the Adidas (ADS) logo on the uniform of the women's volleyball team as being a cause of the team’s losing streak, and claimed that most medalists wore Chinese brands.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
adidas AG278.20 EUR-1.35Rating
ANTA Sports Products Ltd139.10 HKD-2.25Rating
Li Ning Co Ltd88.00 HKD-0.79
Nike Inc Class B148.90 USD-0.46Rating

About Author

Kate Lin, CAIA

Kate Lin, CAIA  is a Data Journalist for Morningstar Asia, and is based in Hong Kong

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